Chill It Site

Enhancing consumer experience with sustainability

On the road to Rock in Rio Brazil 2024, fans had the opportunity to experience CHILL It, an innovative machine capable of chilling a beer can in just 30 seconds. This revolutionary technology ensured beverages were at the perfect temperature for the festival's pre-party (“esquenta”), transforming the participants' experience. This initiative was the result of a special partnership between CHILL It and HEINEKEN, combining innovation and sustainability. The machine not only offered convenience but also operated with energy efficiency, reducing energy consumption compared to traditional cooling methods. For the first time in Brazil, this innovation guaranteed beverages were at the perfect temperature for the pre-festival experience. Visitors could experience this novelty at the AMPM station on the Yellow Line, Av. Ayrton Senna, in Rio de Janeiro, from August 29 to September 22, between 10 AM and 10 PM. The initiative was part of HEINEKEN’s activations as an official sponsor of Rock in Rio, providing unique and unforgettable moments.

Innovation for consumers

Ensured perfectly chilled beers in just 30 seconds

Unique experience

Offered convenience and enhanced the pre-festival experience ("esquenta")

Sustainability

Operated with high energy efficiency, reducing environmental impact

About HEINEKEN Group

The HEINEKEN Group arrived in Brazil in May 2010 after acquiring the beer division of FEMSA Group, and in 2017 acquired Brasil Kirin Holding S.A. (“Brasil Kirin”), becoming the second-largest player in the Brazilian beer market. The Group generates over 13,000 jobs and operates 14 production units in the country: 12 breweries, two microbreweries, and has already begun construction of its 15th brewery in Passos (MG). In Brazil, HEINEKEN Group's portfolio includes brands such as Heineken®, Eisenbahn, Eisenbahn Unfiltered, Sol, Baden Baden, Blue Moon, Lagunitas, Amstel, Amstel Ultra, Devassa, Devassa Tropicaê, Tiger, Bavaria, Glacial, Kaiser, No Grau, Schin, and Amstel Vibes. The non-alcoholic portfolio includes Heineken® 0.0, CLASH’D, FYS, Itubaína, Viva Schin, Skinka, and Água Schin. Headquartered in São Paulo, the company is a subsidiary of HEINEKEN NV, the largest brewery in Europe. For more information, visit www.heinekenbrasil.com.br and follow us on Instagram and LinkedIn.

"The partnership with Chill It allowed Heineken to deliver a unique and innovative experience for Rock in Rio attendees, transforming the way they enjoyed their drinks."